I don’t normally post directly about my work, but as I enter my second year at KIT digital, post CES, I’m compelled to write at least a little bit about what’s happening in the world of television.
With over half the people on the Internet using Facebook at least once per month, Facebook has become an extremely important part of Internet life. And they’re using that power to change the web as we know it: they’re driving the “social web”. Being on the cutting edge of that transition can put you in prime position to improve your business through referrals — the best source of customers.
As we come to the close of the last quarter of the year, I look back to the close of the previous quarter, where I briefly digressed from this introductory series on on-line marketing to take a closer look at Twitter. The fact that that article was one of my most popular ever makes me optimistic that this more generic primer on the topic of social networking in your marketing campaigns may be just what the doctor ordered.
If memory serves, it was almost exactly a year ago when I had two colleagues — both senior marketing executives — come to me with very similar questions: “Hey Chris, do you know what this twitter thing is all about? I mean, why would I ever use it?”