Recently, I took the responsibility for developing a sales-operations department. Naturally, I started with the question, “what, exactly, is ‘sales operations’”?
Recently, I was speaking with a manager in my organization. He said something which I hand’t heard in a while, but was once a common refrain in my own early managerial career. “Sometimes it gets to the point where it’s just easier to do it myself.”
As we head into summer here, I thought it might be useful to put together a quick summer reading list. If you haven’t already read these three books, go get them now:
If you have read them, go read them again.
True, they’re not as popular for business reading as they once were. Also true, if you were to actually follow them literally, you’d be violating dozens of moral and legal covenants. But the fact remains, collectively they provide an insight to power dynamics that is critical for any leader.
Everything from web-site design, to search-engine marketing (SEM/SEO), to trade shows, to television commercials, classic outbound marketing, also known as marketing communications (MarCom) is the nuts and bolts of any marketing campaign. It can also include branding, publicity, and public relations, which I already discussed under brand.