Jul 312009
 

As part two of my five-part series on on-line marketing, I want to get into the next level of detail on the heart and soul the matter: search engines. For most businesses, the goal of on-line marketing is to get customers to come to your web-site. There are other ways to do this (email blasts, banner ads, etc…), but in reality, most new customer traffic to your website is likely to be driven by search engines.

Continue reading »

Jul 312009
 

As part two of my five-part series on on-line marketing, I want to get into the next level of detail on the heart and soul the matter: search engines. For most businesses, the goal of on-line marketing is to get customers to come to your web-site. There are other ways to do this (email blasts, banner ads, etc…), but in reality, most new customer traffic to your website is likely to be driven by search engines.

Continue reading »