Articles for July 2009

Search Engine Marketing and Optimization

As part two of my five-part series on on-line marketing, I want to get into the next level of detail on the heart and soul the matter: search engines. For most businesses, the goal of on-line marketing is to get customers to come to your web-site. There are other ways to do this (email blasts, banner ads, etc…), but in reality, most new customer traffic to your website is likely to be driven by search engines.